Digital portfolio with minimalist design, interactive plans & dual lead funnels

Beyond a simple brochure site, Build Plus required a multi‑phase web project that would:

• Platform: Use WordPress with Elementor for flexibility, allowing future projects and multilingual content to be added without developer support.
• User experience: Minimalist aesthetic with clean lines, intuitive navigation and mobile‑first responsiveness; loading animations and subtle hover effects to elevate the feel.
• Interactive features: A clickable floorplan tool for certain developments, letting visitors explore unit layouts, views and availability; dynamic project galleries with filters; and dual enquiry funnels—one contact form for general enquiries and a detailed quote form for prospective clients.
• Content structure: Sections for company profile, project showcase, sustainability philosophy, services and news; plus downloadable brochures, newsletter sign‑up and social media integration.
• Phased build: Concept and wireframing, front‑end design, back‑end CMS integration, content and image loading, on‑site and local SEO, speed optimisation, bug fixing, form testing and final QA.
• SEO & marketing: On‑page and local SEO strategy, schema for Organisation and Project, meta titles/descriptions, performance tuning, analytics setup and future blog framework.
• Maintenance: Training for staff to manage projects, update content, handle enquiries and monitor analytics.

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The Build Plus website started with research into the brand and its audience of modern families, eco-conscious buyers, and investors. Wireframes mapped a straightforward journey from introduction to enquiry, and the design adopted a restrained palette of sunflower yellow and slate grey to reflect natural energy and robust materials. Navigation was kept shallow, with anchor links to key sections.

Interactive elements make exploration intuitive, from subtle loading animations and hover reveals to clickable floorplans for upcoming developments. Elementor was used to build reusable project templates with hero image, description, technical highlights (A+ energy class, natural materials, ground-floor layouts, rooftop jacuzzis), and clear calls to action.

Two enquiry paths were designed: a short contact form for general questions and a more detailed quote request that expands as users engage. Both were tested for reliability across devices. Content foundations were also set up, with a blog/news section and a “Food for Thought” page supporting future thought leadership.

On-site and local SEO were implemented through structured headings, keywords, alt text, schema, and landing pages for Nea Kerdylia and other project locations. The build included speed optimisation, bug fixing, and polish. Staff were trained to manage content and analytics independently.

• Minimalist interface & mobile responsiveness: clean layout and smooth experience across devices
• Interactive floorplans & galleries: clickable plans and filtered grids help visitors visualise properties
• Dual enquiry funnels: simple contact form and detailed quote form, both CRM-integrated
• Dynamic project templates: Elementor and custom post types for scalable, consistent updates
• Subtle animations & hover effects: elevate the experience without distraction
• On-site & local SEO: schema, metadata, and location pages improve visibility
• Lead magnets & blog setup: brochures, newsletter sign-up, and content pipeline for marketing
• Staff training & maintenance: internal team equipped to manage and evolve the site

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The finished Build Plus website positions the firm as a contemporary, eco‑driven developer. Visitors are guided through a clear narrative—from the company’s mission to individual projects—and can explore floor plans or request quotes without confusion. The minimalist interface and high‑quality imagery underscore Build Plus’s commitment to design excellence. Interactive elements keep users engaged longer, and the dual forms capture both casual enquiries and serious leads. SEO work has improved visibility for key search terms, and the modular CMS enables rapid addition of new projects and content. Early analytics show increased session duration, more form submissions and a growing newsletter list, validating the investment in both design and functionality.

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