Design — Luxury Vacays

Bespoke travel concierge platform with hybrid brand uplift & lead‑driving design

Design Luxury Vacays is a Mykonos‑based concierge service specialising in bespoke itineraries for high‑net‑worth individuals, families and groups. The project brief in spring 2024 wasn’t just about building a website; it was a complete repositioning of the brand and its digital presence. The goal was to capture the opulence and insider access that founder Nana Amma Hay offers while also presenting a cohesive, reliable team. A clean, modern interface would tell the brand’s story, showcase unique services and convert curious visitors into clients. Clarity, speed, trust and growth were the guiding principles.

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The brief

The assignment was to elevate the brand and design a site that matched the calibre of experiences delivered. Requirements included:

Brand uplift: Develop a hybrid identity that balances Nana Amma’s leadership with the strength of her concierge team.
High‑end content: Sections for luxury villas, private jets, bespoke itineraries, events and experiences, each supported by high‑quality photography and concise descriptions.
Lead generation: Clear calls to action, enquiry forms with qualifying questions and integration with email marketing tools.
User experience: A refined navigation structure, responsive design for all devices and a layout that guides visitors through discovery to enquiry.
Supporting features: Personalised itineraries, client testimonials, insider guides, social proof, SEO groundwork, schema mark‑ups, accessibility fixes, performance optimisation and analytics.
Maintenance posture: A CMS that allows easy updating of services and experiences, along with ongoing support for SEO, speed and schema work.

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The execution

A brand audit shaped a hybrid positioning strategy: presenting Nana Amma as the visionary while reinforcing the strength of the team. A refined colour palette and typography convey luxury without clichés, and navigation was structured around villas, travel, experiences, and bespoke requests. Each section combines striking imagery with concise copy.

Enquiry forms were tailored with pre-qualifying questions to reduce back-and-forth, and an itinerary builder signals the bespoke nature of the service. Testimonials and case studies add credibility. The CMS allows fast content updates, supported by SEO fundamentals, performance tuning, and accessibility checks. Heatmaps and analytics provide insights for ongoing optimisation.

Hybrid brand narrative: balances founder authority with team reliability
Luxury service taxonomy: clear categories for villas, transport, experiences
High-quality visuals: curated imagery to convey exclusivity and trust
Tailored enquiry forms: pre-qualification and itinerary builder streamline leads
Testimonials & guides: social proof and insider content to deepen engagement
CMS flexibility: rapid updates to services and content
SEO & performance: structured data, optimised assets, accessibility improvements
Analytics: heatmaps and reports to refine content and calls to action

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NanaAmma Hay

Founder

“Clients come in with clarity, the site tells our story, shows what’s possible, and makes getting in touch immediate.”

The impact

The refreshed Design Luxury Vacays platform elevates the brand from a personal concierge to a hybrid luxury service with a trusted team. The modern interface and high‑end imagery align with client expectations, while the clear taxonomy and streamlined forms make it easy for visitors to express their needs. Leads have become more qualified thanks to pre‑screening, and the hybrid brand story reduces concerns about scale and reliability. A flexible CMS and solid SEO foundation set the stage for ongoing growth and future marketing campaigns, ensuring the digital presence reflects the sophistication of the experiences on offer.

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