Luxury villa site with targeted messaging, accessible suites & concierge extras

The goal was to design and develop a website that captures the residence’s unique character while driving direct reservations. Key requirements included:

• Targeted branding: A refined visual identity and tone that resonate with families, couples, luxury seekers and travellers looking for accessible stays.
• Comprehensive content: Pages detailing accommodations, amenities, packages, experiences, extras (in‑villa cook, massage therapist, fitness trainer, bartender, boat and car rentals, transfers, restaurant bookings, beach recommendations) and travel tips.
• Booking & offers: Integrated booking engine with rate parity, ability to add packages and extras, clear price inclusions vs add‑ons and special offers.
• User experience & SEO: Minimalist design, responsive layouts, interactive floor plans, lists of amenities, accessible information, SEO‑ready structure and localised content to promote Zakynthos as a destination.

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The project began with persona mapping to align messaging with the villa’s audiences—families, couples, honeymooners, luxury travellers, and accessibility-minded guests. A moodboard defined colours and typography that convey understated luxury. The homepage introduces Mamfredas Luxury Residence as a serene escape, with a hero image and concise copy.

Accessibility was built in from the start: clear navigation, high-contrast text, keyboard-friendly forms, and dedicated information on accessible rooms and facilities. Accommodation pages detail layouts, sleeping arrangements, options, and views. Interactive floor plans and comprehensive amenity lists clarify what’s included and what can be added.

A packages section promotes themed stays such as Love, Wellness, Birthday, and Honeymoon, while an extras page showcases concierge services like private chef, massage, personal trainer, cocktail bartender, and excursions. The booking engine provides real-time availability, ensures rate parity with OTAs, allows extras and package selection, collects deposits, and sends confirmations by email and SMS.

Travel guide pages highlight Zakynthos beaches, restaurants, and cultural sites, positioning the villa as part of a wider destination. SEO setup covered metadata, schema, and targeted keywords, with translations enabling multi-market reach. The build followed a phased plan—concept, wireframing, front-end design, CMS integration, SEO, performance optimisation, and final testing. Training equipped staff to manage content, bookings, and analytics independently.

• Targeted persona messaging: tailored content and visuals for key guest segments
• Accessible design & amenity lists: inclusive navigation, interactive floor plans, and clear details
• Packages & extras catalogue: themed stays and concierge services for upsells and longer stays
• Rate-parity booking engine: real-time availability, extras, deposits, and confirmations
• Local guide & destination promotion: curated content positions the villa within Zakynthos’ culture and lifestyle
• Multilingual & SEO-ready: translations and structured data drive international traffic
• Phased build & training: polished delivery and staff empowerment for long-term management

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The revamped Mamfredas Luxury Residence site elevates the villa’s story from a simple listing to a digital concierge. Visitors now see how the property caters to their specific needs—whether it’s accessibility, romance or family adventure—and can book packages and extras without confusion. The clear amenity lists and accessible design build trust, while the integrated booking engine has increased direct reservations and reduced reliance on third‑party platforms. Upsells of in‑villa cook, spa services and excursions have grown revenue per booking, and the local guide pages keep users on the site longer, improving SEO signals. With multilingual content and targeted messaging, the villa attracts international guests and stands out in a competitive market. Overall, the site transforms a static brochure into an immersive, conversion‑focused platform that aligns with Mamfredas’ luxury ethos.