Tech accessories and repair under one roof

The brief was to build a flexible e‑shop that brings together retail, repair and B2B operations. Key requirements included:

• Unbounded product structure: Support unlimited categories and subcategories, reflecting the full range of device accessories and brands. Each product would have multiple photos, detailed descriptions, codes, pricing and any other relevant specification. Multiple category assignments were needed to avoid duplication.
• Enhanced discovery: Full‑text and advanced search with filters (brand, price, device type) and a comparison tool. Dynamic sections for new products and offers, plus related product recommendations on each page.
• Variants & stock: Manage variations for colour and size, and reflect different stock statuses for each variation.
• Checkout & customer accounts: Sign‑in with password recovery, guest checkout, wishlist, and a personal dashboard with order history and account management. Real‑time shipping cost calculation based on weight and zone, with support for pickup in store. Coupons, free shipping thresholds and clear VAT/tax handling. Multiple payment methods—bank deposit, cash on delivery, PayPal and secure card processing via EveryPay—secured by SSL.
• Repair & services: Integrated booking form for repairs, organised by device and issue, plus the ability to manage service orders alongside product orders.
• B2B & loyalty: Optional wholesale login with customer‑specific pricing and tiered discounts, and the ability to support loyalty programmes.
• Marketing & integrations: Newsletter signup, data import/export via Excel/CSV/XML, Google Analytics integration, XML feeds for price comparison sites (Skroutz, BestPrice), support for multilingual content via WPML and connection to marketing automation (Mailchimp for abandoned cart reminders).
• Operations: Back‑office tools to handle inventory, order processing, shipping labels (ACS/Speedex with voucher generation), tax invoices and returns management. Abandoned cart recovery, speed optimisation and scalable hosting.

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The shop’s inventory was restructured into a two-layer taxonomy: by device brand (Apple, Samsung, Xiaomi, etc.) and by accessory type (cases, chargers, audio, wearables). Custom WooCommerce hooks ensured products could appear in multiple categories without duplication. An advanced search engine with filters and comparison functionality helps shoppers find the right item quickly.

Product pages showcase high-resolution images, compatibility details, variant options, and cross-sell widgets. A dynamic home page carousel highlights new arrivals and promotions, while curated “salon” sections feature top picks on category pages. Variant management supports multiple colours and sizes with real-time stock visibility.

Checkout is streamlined with guest options, bank transfer, COD, PayPal, and EveryPay card payments. Shipping costs are calculated automatically by weight and region, with ACS and Speedex integrations handling voucher creation and tracking. Customers can register accounts for wishlists and order history.

A repair booking system was integrated directly into the cart, allowing users to select device type, repair service, and schedule. B2B functionality includes wholesale pricing, tiered discounts, and a dedicated login area, with loyalty programme support built in for future activation. Marketing integrations cover newsletters, Mailchimp abandoned cart reminders, and XML feeds for Skroutz and BestPrice. WPML enables multilingual content.

On the backend, the dashboard manages product imports/exports, inventory updates, voucher generation, and reporting. The system is designed to scale with extras like loyalty features, custom integrations, and performance enhancements.

• Infinite categories & detailed product pages: scalable structure for brands and accessories
• Advanced search & comparison: precise filtering to reduce returns and improve conversion
• Flexible checkout & guest option: low-friction process with multiple payment methods
• Personal accounts & wishlists: enable order tracking and foster repeat purchases
• Repair booking integration: device service and accessory purchases in one flow
• Wholesale & loyalty support: customer-specific pricing and reward schemes for growth
• Marketing & analytics integrations: newsletter capture, price comparison feeds, abandoned cart recovery
• Automated operations: shipping, inventory, and imports streamlined to reduce manual work

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The revamped Fix n Go platform unifies accessory sales and repair services under one roof. Customers can browse by device brand or accessory type, compare products and see stock levels at a glance. The search and filter system makes shopping efficient, while the ability to check out as a guest with multiple payment methods reduces drop‑off. The repair booking feature has streamlined service intake and increased cross‑selling of accessories. Wholesale customers now have a dedicated portal for bulk orders and discounted pricing, with the option to extend loyalty rewards. Marketing integrations have grown the email list and recovered abandoned carts, and the price‑comparison feeds have expanded reach beyond the local market. Internally, automated inventory and shipping processes save time, and the site is ready to scale with multilingual content, loyalty programmes and further analytics.

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